Account Management - Building Business and Relationships


Interactive Live Webinars, programme of 3 x 120 minute modules

Suitable for

Anyone who currently manages client accounts or is moving into that role and those involved in business growth and development. You will gain a clear understanding of how to review, analyse and seek potential for growth within your client base or new accounts and how to cultivate and maintain long standing productive relationships.

Instruction Method

Ask about post-course 30 – 60 minute coaching session with Craig to review action plan progress


By the end of the course you will be able to:

  • Read and measure your market potential
  • Identify opportunities for growth and new business
  • Define your current 'key accounts’
  • Understand the power of information
  • Understand the client decision-making process
  • Assess and improve your current methods and systems
  • Build a strategic key account plan
  • Understand consultative selling
  • Refresh and update your sales technique and tactics


Module 1: Market Potential – 120 Minutes

  • How do you identifyand value a key account?
  • Profiling and mappingyour target markets and sectors
  • Gathering and usingmarket and client data to grow your business
  • Prioritising yourtarget prospects
  • Key stages in yourclient relationships
  • How and why they makecritical decisions
  • Action Points

Practical Homework exercise

Module 2: Turning Opportunity into Orders – 120 Minutes

Review and feedback onpractical exercises

  • Mapping your keyclient contacts and identifying gaps
  • Analysing differenttypes of clients
  • Identifying and utilisingyour client’s motivation: Wants, Needs, Expectations
  • Matching your businessstory and sales pitch to your clients’ opportunity
  • The NPD structure foreffective consultative selling
  • Action Points

Practical Homework exercise

Module 3: Communication and Next Steps Planning – 120 Minutes

  1. Review and feedback onpractical exercises
  2. Relating features and benefitsto your client’s wants and needs
  3. Asking the rightquestions
  4. Effective Listening skillsand using closing questions to gain agreement
  5. Practicalexercise
  6. Building a Key AccountPlan using the proven SOSTAC model

Review, Summary and To-Do lists

Post course:

Action Planning tool to focus on the changes you want to make and how to make them stick

Duration (in days)


Show the next months in

Module 1 - Market Potential, 19 Nov 2020

Module 2 - Turning Opportunity into Orders, 19 Nov 2020

Module 3 - Communication and Next Steps Planning, 20 Nov 2020

Location Dates Price exc. VAT   Status
Online 19 – 20 Nov 2020 £270.00


19 – 20 Nov 2020

£270.00 exc. VAT


Register Now » Available
Register Now » Available
Please call us for the next available date for this course. Dates are added regularly and may not appear on this list. Tel: 020 7256 6668