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WEB MARKETING MAGIC       One Day Course 

SUITABLE FOR:  Individuals and organisations who manage - or are launching - a website and who feel they could improve their chances of success!

The course blends proven marketing know-how with the latest digital insights to help you integrate and optimise your online business development efforts.






By the end of the course delegates will be able to:

  • Understand the importance of building and working with a strategic marketing plan to guide your efforts and prioritise your use of resources.

  • Learn how to profile and target your optimum target markets.

  • Have an up-to-date understanding of how the web works, how search engines are vital to your efforts, and how to integrate your marketing communications.

  • Know how to apply the latest search engine optimisation (SEO) techniques to your site, to maximise visitor traffic from the leading search engines.

  • Have a step-by-step approach to creating and managing your own e-shot or e-newsletter campaigns

  • Have answered all of your questions about marketing, business development, and opportunities within the digital landscape



What your business needs

  • What is the current state-of-play with your business?

  • What are your priorities and how will you achieve your business objectives?

The integrated marketing plan

  • Marketing objectives: what are you trying to achieve?

  • Who are your target audiences?

  • Communication strategies and campaigns – what are your options?

  • Five main areas of communication: Direct Selling, PR, Advertising, Direct Marketing, Promotions

  • What client data do you hold, and how are you using it?

Optimising your website and online visibility

  • How are websites found by the engines?

  • How are they read by visitors and users?

  • Factors affecting ranking and visibility

  • Content optimisation, including metatags

  • Links, blogs, social networks, multimedia

The secrets of e-marketing

  • Integration – how your site supports other marketing efforts

  • Data and list building

  • E-shots – frequency, format, creativity

  • Pay per click campaigns and AdWords

  • Building keyword lists and PPC campaigns

  • How to write successful e-shots

  • Monitoring, testing and review

Summary and Conclusion




telephone: 020 7256 6668


Salisbury House London Wall London EC2M 5QQ

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