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EVENT MANAGEMENT - An Introduction
    
One Day Course 
 

SUITABLE FOR: those who need to organise internal and external events including client functions, meetings, conferences, training sessions and team away-days

 

 

OBJECTIVES:

 

By the end of the course delegates will be able to:

  • Have an understanding of the event management industry and the different types of events that you may have to manage

  • Understand what makes an event successful

  • Know what skills and qualities an effective event manager needs

  • Be able to put together a plan for your event, detailing critical actions and resource requirements

  • Be aware of how to identify and log your event risks

  • Understand how to develop and manage an event budget.

  • Have some ideas on how to market an event

  • Know how to assess venues and organise suppliers

 

PROGRAMME:

 

Introduction & workshop objectives

  • What will we cover today?

  • Establish what you want to achieve

Introduction to the day

  • What will we cover today?

  • What do I want from the day?

Introduction to Event Management

  • What is an event?

  • Key principles for successful events

  • Skills and qualities of the Event Manager

  • Sharing mistakes to avoid, triumphs and tips

Planning and organising an event

  • Defining your brief - understanding the objectives of the event and its target audience

  • Producing an event plan

  • Venue selection

  • Producing a budget

  • Identifying and mitigating risks

  • Understanding the need for good record keeping

  • Working with suppliers

  • Ideas for marketing

  • On the day of the event – your role

  • Evaluating and reviewing the event

The way forward

  • Review of practical tips to take back to the workplace

  • Action Plan

Evaluation

 

Summary and close

 

     
 

GBC LEARNING

telephone: 020 7256 6668

email: enquiries@gbclearning.co.uk

Salisbury House London Wall London EC2M 5QQ

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